SEO Training

The Internet is a cluttered space and the competition to make a website stand out on the first page of search results is intense. While all brands and business owners want to see their websites in the top 3 listings, they may not know how to get there. As a result, we see an overwhelming demand for competent, knowledgeable and reliable Search Engine Optimizers on a daily basis.

The SEO-Institute‘s training course is designed to help Internet Marketing hopefuls and professionals leave with all the skills necessary to help their clients improve their SERP rankings. As the training modules progress, our experienced SEO trainers also share their years of knowledge, augmenting SEO course with insider tips along with course theory.

SEO Resources

Best practices for on page SEO to follow for 2014

On-Page SEO tactics has been constantly evolving. When Goggle announced its Hummingbird update, all the previous on-page SEO best practices went for a toss. Previous concepts like keyword density and short tail keyword ranking was replaced by natural usage of keywords and rankings on long tailed keywords. Content which earlier concentrated on keyword presence was now required to be useful and information-rich. Google’s message to all websites is crystal clear – prioritize quality not quantity.

Going back to SEO basics to increase conversions

SEO is all over the place. Every organization is looking for conversions through the process of Search Engine Optimization. While the investment may seem to be a cash cow, there exist a few gears that need to be attuned to make it work for you. Meta Description, Call to Action, Headlines, Lead Capture Form and Freebies are few of the key areas that need to be optimized to ensure your SEO efforts yield you substantial results (conversions).

How to make Google your best friend SEO tips for entrepreneurs

When it concerns search engines, Google has its way and if you want effective search results you have to be in the good books of it. Entrepreneurs should be aware that it’s not possible to do everything perfectly in internet marketing, because results are subjective. Therefore, spread out your investments over multiple advertising platforms, showcase unique quality-rich content that is relevant, deploy the anchor text, ensure product specific landing pages and of course invest in high quality images (they actually work)!

Crucial factors for seo success in 2013

While taking up SEO as a marketing strategy, entrepreneurs should know that it’s not a one day affair; neither can it yield magical results within a fortnight. The Penguin and Panda updates have brought with it a lot of changes lately, which need to be incorporated in the current SEO practices. Focusing on the critical areas of both on-page and off-page optimization coupled with a structured approach will help entrepreneurs achieve better search rankings and value for the investments made.